Wow. It's Sunday afternoon and the William Street Beer crew and supporters seem to all be basking in the afterglow of a really tremendous Saturday at the brewery. As you may know, we opened our doors for the first day of retail sales on a very quiet note. At 10am, we announced that we were open via social media, we turned on the "OPEN" sign and we held our collective breath. As we hoped, the response was fast and dramatic.
In short, by about 3pm we had sold through our available stock of 650ml bottles of North Shore Blonde Ale. Thank you to all of you who came to support our efforts, and thank you to all of you who took the time to linger, chat and show an interest in our work. So what's on the horizon?
For the remainder of the spring, we will be opening the retail store on Thursdays (12-6), Fridays (12-6) and Saturdays (10-4). Our intent is to increase our supply and our hours once we get into the summer.
In the short term, we will be open next weekend with both Cliff Top Pale Ale and North Shore Blonde in the fridges. This week, we are also brewing the introductory batch of White Sail Wheat Ale in preparation for the patio season which is around the corner.
I am also excited to receive feedback from those of you who walked out of the brewery with some of our limited supply of Wheat King IPA. We have always been dancing around the issue of India Pale Ales, trying to establish a unique approach which would contribute a unique perspective to the style. We are hopeful that this beer fits the need. Offering a unique blend of Canadian barley, wheat and caramel malts, Wheat King IPA delivers a different perspective on the IPA, balancing the characteristic cloudy tang of an American Hefe with the warm sweetness of Caramel malts and the crisp citrus notes of west coast hops. We hope that you like it.
Finally, we are very proud to announce our first active draught presence. On Saturday afternoon, amongst the excitement, we finally delivered a keg of North Shore Blonde to 92 King, Cobourg's new and exciting gastro-pub. This place delivers an unbelievably sophisticated take on pub fare, fuelled by a spectacular Ontario beer line up. Thank you and congrats to Drew, Michael and the team there.
Monday, April 21, 2014
When it was decided that we were going to proceed with the creation of William Street Beer, it was with the commitment that we would create a small but effective brewery, specializing in simple ale styles, to be provided directly to our community from the point of production at 412 William Street in Cobourg. To that end, we have worked very hard to gather together great tools, great equipment and fabulous ingredients. Despite our small size, we want to create world class beer that Cobourg and the surrounding communities can call their own. We will not waver from that commitment.
You may be one the the people who have been asking when William Street Beer will be available in local restaurants and when it can be purchased at our onsite retail store. In truth, we have been brewing for a period of time now, ironing out some production issues and ensuring that the beer that is introduced to you is up to our standards. The William Street Beer Co. stands for high quality, small batch brewed, all natural ales...with no compromise.
Thank you all for your patience. We will be open to serve you soon.
Sunday, April 13, 2014
Seriously though, we have a batch of North Shore Blonde and a batch of Cliff Top Pale Ale bubbling away in these fermentors. Once the yeast have finished their fine work, we will get this beer carbonated and into kegs and bottles just as fast as we can. As soon as we have beer in the fridges, we will fire up the "OPEN" sign and invite you all in. I can't say too much, but I would certainly recommend that you keep half an eye on our FACEBOOK PAGE over the coming days...
What else is new? Well aside from just standing around waiting for beer to ferment we have also been finishing all of the details off in the store, celebrating the arrival of our signage (Thanks, Holly!) and doing all of the last minute errands in preparation for opening. BTW - Check out this awesome fridge that we're picking up this week...we are stoked!
Have a great day!